What We Do

We are creating a wildland fire communication approach that identifies potential opportunities and aids in evaluating trade-offs across pre-post-during incident actions.  Currently wildfire narratives are focused on fire as a threat to values people care about, when in fact, wildland fire is complex, with many agency, stakeholder and cultural perspectives. Shifting to new narratives requires frameworks that build trust, evaluate risk, create shared responsibility, self-efficacy and ongoing learning/adaptation.  A shift in wildland fire communication will help build common understanding of the many perspectives of wildland fire impacts and potential responses.